Carter’s Barbecue isn’t just about incredible food. It represents a warm feeling of belonging, fond memories and a way of life passed down through generations.

For Dr Holly Carter, barbecue means long summer evenings in Wichita Falls, Texas. The air thick with the smell of seasoning, smoke, and slow cooked meats, and the sound of laughter drifting across the porch.

As the sun dipped low and the sky turned gold, family gathered around the table as the first slices of brisket were lovingly carved and laid out with care. Holly’s childhood was filled with these moments.

Life in Wichita Falls was both wild and wonderful. Holly remembers roadside fields bursting with blue bonnet blooms each spring, her grandfather stopping to take photos of her and her brother among the flowers, and the sound of coyotes howling as the sun was setting.  Life was full of love, and food was always at the center of it.

The recipes are more than instructions on paper. They’re stories in themselves, starting with Holly’s grandparents, adjusted over time but rooted in tradition then passed lovingly through her mother’s hands, and now carried forward by Holly and her brother. Every dish served is a nod to that heritage. This is North Texas barbecue. The real kind. Slow-cooked, deeply flavored, and full of love!

Barbecue is for sharing. Never just a plate of food, but time with family and friends.